Paulina S-Wierzynski

I am

Orange Pyramid

I am

Orange Pyramid

Lead Product Designer at Testo, previously at SumUp and Advertima Vision, with +14 years of experience across IoT, SaaS, AI.

Product

Product

Designer

Designer

Featured work

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AI-first builder workflow

AI-first builder workflow

I don’t use AI to skip thinking. I use it to make judgment visible sooner.

I don’t use AI to skip thinking. I use it to make judgment visible sooner.

My workflow uses Claude Code, MCP integrations, Langdock, Lyssn AI, Supernova token pipelines, and AI-assisted frontend prototypes to collapse the time between hypothesis and evidence. The important part is the review loop: I stress-test AI output against user research, accessibility, design-system rules, and product risk before anything becomes a decision.

My workflow uses Claude Code, MCP integrations, Langdock, Lyssn AI, Supernova token pipelines, and AI-assisted frontend prototypes to collapse the time between hypothesis and evidence. The important part is the review loop: I stress-test AI output against user research, accessibility, design-system rules, and product risk before anything becomes a decision.

Prototype in code

Claude Code plus real frontend components helps validate interaction logic before static specs harden.

Run fast A/B tests

AI-assisted coding turns layout and hierarchy hypotheses into live variants in hours, not sprints.

Reject weak output

I correct AI when it optimizes for elegant architecture over the messier constraint that keeps teams shipping.

Make systems queryable

Tokens, rules, and QA criteria become inputs that humans and AI agents can check before handoff.

About

14 years designing products that ship — from ecommerce to AI-powered platforms to B2B enterprise systems used by global brands.
I work at the intersection of strategy and execution.

I've turned skeptical enterprise clients into co-development partners, scaled design systems across 7 teams, and used AI-assisted prototyping to validate product bets before committing engineering resources.

Based in Berlin. I use AI across the full design pipeline — from research synthesis to live prototypes.

14 years designing products that ship — from ecommerce to AI-powered platforms to B2B enterprise systems used by global brands.
I work at the intersection of strategy and execution.

I've turned skeptical enterprise clients into co-development partners, scaled design systems across 7 teams, and used AI-assisted prototyping to validate product bets before committing engineering resources.

Based in Berlin. I use AI across the full design pipeline — from research synthesis to live prototypes.

Experience

Started with ecommerce → then AI-powered platforms, image recognition, real-life analytics → now B2B enterprise specialist working with IoT, SaaS systems, mobile & web solutions used by global brands

Testo

Lead Product Designer

2025 – Now

Senior Product Designer

2023– 2025

Senior Product Designer

2023 – 2025

Product Designer

2019 – 2023

Advertima Vision

Product Designer

2017 – 2018

SumUp

Product Designer

2016 – 2017

Martin T.

Product Designer

2016 – 2017

eSky

Junior UX Designer

2014 – 2015

Grupa SPOT

Web and Mobile Designer

2012 – 2014

What I've proven

Numbers from real shipped work — each tied to a decision, not just a deliverable.

SUS C → A

Food safety redesign — zero churn, 2 new enterprise clients, biggest skeptic became co-development partner

SUS C → A

Food safety redesign — zero churn, 2 new enterprise clients, biggest skeptic became co-development partner

SUS C → A

Food safety redesign — zero churn, 2 new enterprise clients, biggest skeptic became co-development partner

75% time saved

Design system automation — scaled across 7 teams, eliminated redundant work across web and mobile

75% time saved

Design system automation — scaled across 7 teams, eliminated redundant work across web and mobile

75% time saved

Design system automation — scaled across 7 teams, eliminated redundant work across web and mobile

0% client loss

HVAC/R platform rollout — vs. 12% industry average for major UI changes

0% client loss

HVAC/R platform rollout — vs. 12% industry average for major UI changes

0% client loss

HVAC/R platform rollout — vs. 12% industry average for major UI changes

0→1 to global scale

Advertima AI platform — Swiss ICT Award, deployed in Dubai metro and AI Campus Berlin

0→1 to global scale

Advertima AI platform — Swiss ICT Award, deployed in Dubai metro and AI Campus Berlin

0→1 to global scale

Advertima AI platform — Swiss ICT Award, deployed in Dubai metro and AI Campus Berlin